About Growth Kinetics
We're a team of data experts on a mission to transform how organizations use data to drive business outcomes.
Our Story
Growth Kinetics was founded in 2018 by a team of data scientists and business strategists who saw a fundamental disconnect in how organizations approached data.
While companies were investing heavily in data storage and processing capabilities, they weren't seeing proportional returns on those investments. The problem wasn't technical—it was organizational.
We pioneered the domain-based approach to data organization, aligning data structures with how businesses actually operate rather than with technical systems. This approach has since helped dozens of global enterprises unlock immediate value from their existing data while building foundations for AI-powered futures.

Our Values
These core principles guide everything we do
Business First, Technology Second
We believe technology should serve business goals, not the other way around. Every solution we design starts with understanding your business objectives.
Immediate Value, Long-term Vision
We deliver tangible results quickly while building foundations that scale. Our solutions create value today while enabling your future capabilities.
Knowledge Transfer
We don't just build solutions—we build capabilities. Our collaborative approach ensures your team develops the skills to maintain and extend what we create together.
Our Leadership Team
Meet the experts guiding our mission

Alex Mrvaljevich
Founder & Managing Director
Alex founded Growth Kinetics with a simple belief: data should drive growth, not complexity. Having navigated data challenges across multiple continents and industries, he brings a rare combination of technical depth and business pragmatism to every engagement.

Jorge Graterol
Operations Director
Jorge is the operational backbone of Growth Kinetics, ensuring our pods deliver excellence while maintaining their sanity. With an uncanny ability to translate between technical complexity and business reality, he orchestrates our engagements with precision and grace.

Chris Watt
Asia Pacific Sales Director
A systems thinker who enjoys the continual challenge of the technology sector in trying to balance client outcomes against increasing costs and policy direction.

Kenichiro Tanaka
Director for Japan
Kenichiro embodies our philosophy that data engineering is both art and science. With deep expertise spanning from Tokyo's tech giants to innovative startups, he has a gift for seeing the architecture within chaos.